How can the Apple wireless keyboard be $110?
A question I am currently pondering is: how can Apple charge A$109 for its new generation of wireless (Bluetooth 2.0) keyboard, which has no number pad, no extra USB ports and none of that magical Apple illumination?
As a bit of background information, this new keyboard is a solid brick of aluminium. It’s something of a very, very thin German tank. It has the spaced-apart keys of the MacBook and the aluminium of the MacBook Pro; all in all, it is a looker.
Actually, I’ve figured it out. The wireless keyboard brainwashes you. Today I walked very knowingly into Sydney’s King Street Next Byte (we still have no real Apple store, although today I saw 71 King Street [our first Apple Retail Store]’s glass facade!) and picked up my very own BT ‘board… and shelled out the A$109 in cash, without complaint, and with a blank smile on my face as I blindly paid the cashier for what is just another Apple goodie that I probably could do without, but like and will pay for, like so many other Mac fans, nonetheless.
Although I have no bluetooth Mighty Mouse (mice?), because I have an immense dislike of their feel, I now have a great wireless desk. And typing on this thing justifies the price. It’s a dream.
Now… where’s that Bluetooth iPod Universal Dock?
(PS, shots of the new keyboard will be up on my Flickr tomorrow - flickr.com/photos/tbtechphotos)
